Corporate Culture

The corporate culture of Xingtai Haihui Machine Tool Co., Ltd. is not achieved overnight, but gradually formed under the guidance of leaders' values, the accumulation of its own development process, industry characteristics constraints, and external market environment promotion. Specifically, it is as follows:

The core guidance of leadership values

As a major shareholder holding 75% of the shares and entering the management team in 2014, Gao Yingguo's decisions and values deeply influence the direction of corporate culture. In 2014, the company applied for registration of the "Xinhaihui" trademark, embarking on the path of brand building, which is in line with the potential core of "integrity and emphasis on brand" in the corporate culture; In 2020, we promoted the increase of the company's registered capital, expanded its business scope, and included it in the import and export business of goods. This bold decision also echoes the corporate culture's aim of "seeking truth, innovation, and excellence". Through a series of strategic adjustments, leaders transmit their pursuit of quality, innovation, and cooperation to the operation of the enterprise, gradually solidifying it as the core content of the corporate culture.

The gradual accumulation of the development process of the enterprise

The company's corporate culture has been continuously enriched and improved at different stages of development. Before its official registration in 2012, it had already focused on the production of steel processing equipment. In 2007, it was rated as a well-known provincial enterprise, and the early accumulation of good reputation gave birth to the concept of "quality first"; In 2017, we passed the quality management system certification and built a new factory, further strengthening the concept of "survival through quality and development through technology"; After significantly expanding its business scope and registered capital in 2020, the cooperation concept of "win-win cooperation and deep cooperation" was proposed to adapt to the needs of partners in business expansion; Registering the copyright of works in 2021 has supplemented the awareness of intellectual property protection and standardized development in corporate culture, making the cultural system more complete.

Characteristics and constraints of the mechanical manufacturing industry

The mechanical manufacturing industry in which it operates has strict requirements for product accuracy, quality, and technology, which has led to the formation of a corporate culture that is adapted to the characteristics of the industry. For example, in response to the high requirements for technology in steel bar processing equipment, the company practices the corporate style of "pragmatic and efficient, striving for excellence"; The fierce competition and fast technological iteration in the mechanical industry have made "practical innovation" and "using technology to promote development" important elements of corporate culture. At the same time, the close cooperation between the upstream and downstream industrial chains in this industry has also promoted the company to form a cooperative concept of "I develop, you grow", in order to maintain a stable supply chain and sales chain, and ensure the continuous operation of the enterprise.

Adaptation driven by external market environment

The changes in domestic and international markets drive the continuous adjustment and optimization of corporate culture. In the domestic market, with the increasing demand for quality and intelligence of steel processing equipment in the construction industry, the company has established the concept of "quality, innovation, communication, service, and integrity" to meet the diversified needs of customers. It has also established multiple technical service departments in China to practice the concept of "customer satisfaction"; In the process of expanding overseas markets, facing the competition and cooperation rules of the international market, the company further improves the concept of "development first, technological globalization", and integrates into the international market with the attitude of "honest cooperation". These market adaptation measures are ultimately integrated into the corporate culture, forming a cultural system that takes into account both domestic and international business.